Blog
Field notes.
Thinking on brand, endurance and the business of attention, written for owners and decision-makers in Lebanon and the Gulf, from a stone house in Adma.
Social Media Management in Lebanon and the Gulf: What an Agency Should Actually Do for Your Business
What a social media agency should actually do for a business in Lebanon or the Gulf, month by month, what to measure, and how to judge one before you sign.
Read the article →
Brand Strategy in Lebanon and the Gulf: What It Is, What It Costs You to Skip, and How It Is Done
What brand strategy is in plain terms, what it costs a business in Lebanon or the Gulf to skip it, how it is done…
September 23, 2026 · Read →
Content Creation for Brands in Lebanon and the Gulf: Photo, Video and AI, and What to Ask For
A working definition of content creation for brands in Lebanon and the Gulf: photography, short and long video, what AI changes and does not,…
September 23, 2026 · Read →
SEO in Lebanon and the Gulf: How a Business Gets Found on Google, ChatGPT and the Rest
How search works in Lebanon and the Gulf, what changes now that people ask ChatGPT and Claude, and what an SEO engagement should include,…
September 23, 2026 · Read →
Web Development and E-commerce in Lebanon and the Gulf: What a Site That Sells Actually Needs
What a website that sells actually needs, how e-commerce differs between Lebanon and the Gulf, and how to buy web development without being sold…
September 23, 2026 · Read →
How to Choose a Marketing Agency in Lebanon: A Business Owner’s Guide, Not a Creative’s
Most agencies in Lebanon are producers. They make nice videos. Here is how an owner or a CMO should evaluate a marketing agency in…
September 15, 2026 · Read →
What We Do at Good Timbers, and What Each Service Is Actually For
Brand strategy, identity, storytelling and campaigns, film and AI production, social and digital, web. The six services of Good Timbers, a brand strategy and…
September 11, 2026 · Read →
Why We Are Called Good Timbers: A Poem, a Country and the Case for Resilience as a Service
The story behind the name Good Timbers: a poem by Douglas Malloch, a stone house in Adma, a country that taught us endurance, and…
September 7, 2026 · Read →
AI in Marketing in 2026: What Actually Works for Brands in Lebanon and the Gulf
A working agency's view of AI in marketing in 2026: AI video and image production, what the newest generative models can and cannot do…
September 3, 2026 · Read →
Roots Over Noise: Why Attention Without Foundation Is the Most Expensive Thing You Can Buy
Views are not a strategy and funny is not a business model. An essay on how brands actually grow, what the evidence from Ogilvy…
August 29, 2026 · Read →