Blog
Field notes.
Thinking on brand, endurance and the business of attention, written for owners and decision-makers in Lebanon and the Gulf, from a stone house in Adma.
How to Choose a Marketing Agency in Lebanon: A Business Owner’s Guide, Not a Creative’s
Most agencies in Lebanon are producers. They make nice videos. Here is how an owner or a CMO should evaluate a marketing agency in Lebanon or the Gulf on the only things that matter: strategy, sales and accountability.
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What We Do at Good Timbers, and What Each Service Is Actually For
Brand strategy, identity, storytelling and campaigns, film and AI production, social and digital, web. The six services of Good Timbers, a brand strategy and…
September 11, 2026 · Read →
Why We Are Called Good Timbers: A Poem, a Country and the Case for Resilience as a Service
The story behind the name Good Timbers: a poem by Douglas Malloch, a stone house in Adma, a country that taught us endurance, and…
September 7, 2026 · Read →
AI in Marketing in 2026: What Actually Works for Brands in Lebanon and the Gulf
A working agency's view of AI in marketing in 2026: AI video and image production, what the newest generative models can and cannot do…
September 3, 2026 · Read →
Roots Over Noise: Why Attention Without Foundation Is the Most Expensive Thing You Can Buy
Views are not a strategy and funny is not a business model. An essay on how brands actually grow, what the evidence from Ogilvy…
August 29, 2026 · Read →
Building a Brand in the Gulf From Lebanon: What Changes, What Doesn’t, and Why It Works
For companies in the UAE, Saudi Arabia, Qatar and Kuwait weighing a Lebanese brand and creative agency, and for Lebanese brands heading to the…
August 24, 2026 · Read →