Blog

Field notes.

Thinking on brand, endurance and the business of attention, written for owners and decision-makers in Lebanon and the Gulf, from a stone house in Adma.

Building a Brand in the Gulf From Lebanon: What Changes, What Doesn’t, and Why It Works

Markets6 min read

Building a Brand in the Gulf From Lebanon: What Changes, What Doesn’t, and Why It Works

For companies in the UAE, Saudi Arabia, Qatar and Kuwait weighing a Lebanese brand and creative agency, and for Lebanese brands heading to the…

August 24, 2026 · Read →