Media buying

Media Buying Agency in Lebanon and the Gulf: Meta, Google, TikTok and Snapchat

Good Timbers runs paid campaigns on Meta, Google, TikTok and Snapchat for businesses in Lebanon, the Gulf and Iraq. We are a Meta Business Partner, we work inside the client's own ad account, and we plan every campaign against sales, enquiries or visits rather than reach, then report it in those terms.

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The Good Timbers studio in Adma, Lebanon, where the agency's media buying is made

How we buy media

A plan built on the business goal and the budget, campaigns set up in the client's account with the right tracking, creative made for each platform, daily optimisation and a monthly report in plain numbers: cost per message, per order, per lead. The client owns the account, the data and the history.

Meta, Google, TikTok and Snapchat

Instagram and Facebook carry most consumer brands here; Google catches people already looking; TikTok reaches younger audiences in Lebanon and the Gulf; Snapchat matters in Saudi Arabia and Kuwait. We choose the mix per market and shift budget to what is working.

Creative that performs

Paid campaigns fail on creative more often than on targeting. Our content team makes the ads: short videos, reels, carousels and statics in English and Arabic, tested in variations and refreshed before they tire.

Lebanon and the Gulf, by the numbers

Ads in Lebanon run on tight budgets and need every dollar to come back as a sale or a visit. Gulf campaigns run at higher costs and need sharper targeting by city and language. We run both every week and plan around Ramadan, the summer and the Gulf shopping seasons.

Questions we are asked

What is a media buying agency?

An agency that plans, buys and manages advertising space, today mostly on Meta, Google, TikTok and Snapchat. A good one ties the spend to business results and keeps the account, the data and the learning with the client.

Do you run campaigns in the client's own ad account?

Always. The account, the pixel and the history belong to the business; we are added as a partner through Meta Business Manager and Google Ads.

What is the minimum ad budget?

Enough for the platform to learn and the campaign to be measured, which depends on the market and the goal. We set it together before launch and we say when a budget is too small to work.

What does being a Meta Business Partner mean?

Meta recognises the agency for its performance and expertise on Facebook and Instagram advertising, with access to partner support and tools. It does not change the client's costs.

Have a brand to grow?

Tell us where you are headed. We answer within one working day.

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