Branding and identity
Branding Agency in Lebanon: Identity and Creative Direction
Good Timbers is a branding agency in Lebanon. We design brand identities, logos and visual systems, and we give brands the creative direction that keeps every post, pack and campaign recognisably theirs. Based in Adma near Beirut, we work with businesses across Lebanon, the Gulf and Iraq, from new names to established houses that need a reset.
What branding work includes
Naming where needed, logo and wordmark, colour, typography, photography style, tone of voice and the rules that hold them together, delivered as a brand book and a working set of templates. For existing brands we start with an audit of what people already recognise and keep it; a rebrand that throws away equity is a loss, not a refresh.
Creative direction after the launch
An identity only works if it is applied well for years. We stay on as creative direction for the brands we build: reviewing content, art-directing shoots, designing campaigns and packaging, so the brand looks like one brand across Instagram, the shop, the website and the billboard.
Branding for Lebanese and Gulf markets
Brands here live in two languages and several cities. We design identities that work in Arabic and English, on a Beirut storefront and a Riyadh feed, and we test them in the places they will actually appear before anything is signed off.
Where to see it
Poppins, the Lebanese cereal brand, had eight mascots rebuilt in one consistent style before its content calendar began. Marquise Jewelry grew from a small year in 2020 into a brand that endured two crises. The case studies below show the identities in use.
Where to see it
Poppins
Character design for Poppins, the Lebanese cereal brand: eight mascots rebuilt in one consistent 3D style before the content calendar began, keeping what people already knew and rebuilding everything else.
Read the case studyMarquise Jewelry
Jewelry photography, social media and AI-assisted production for Marquise Jewelry, Lebanon: the client Good Timbers was founded for, from a $7,000 year in 2020 to a brand that endured two…
Read the case studyCitifurniture
Furniture marketing in Lebanon: four years with Citifurniture, the leading furniture house and La-Z-Boy distributor. Social media, AI-assisted room imagery, website, strategy, a full-production TVC and the viral الراحة علينا…
Read the case studyQuestions we are asked
What does a branding agency do?
It defines how a business presents itself: its positioning, name, logo, visual system and tone, and then makes sure every touchpoint follows them. A good branding agency also helps decide what the brand should promise and to whom, which is strategy, and we do both.
How long does a brand identity take?
Usually a matter of weeks from the first workshop to the delivered brand book and templates, depending on how much the business needs. Naming adds time because of trademark and domain checks.
Do you only design logos?
No. A logo is one element. We deliver the full visual system and, when the client wants it, the strategy behind it and the creative direction after launch.
Can you rebrand without losing what customers know?
That is usually the goal. We audit what people recognise, keep it, and rebuild the rest, as we did for Poppins, whose characters stayed familiar while everything around them was redrawn.
Have a brand to grow?
Tell us where you are headed. We answer within one working day.