Case study · Citifurniture · Furniture · Lebanon · Four years and counting
Welcome to the showroom.
Citifurniture is the leading furniture house in Lebanon and the home of La-Z-Boy here. We have grown with them for four years: from social posts to strategy, to a billboard line the whole country repeated.
Scroll to walk the floor
The floor
Walk through the collections.
Every room set below is imagery we produced for Citifurniture: studio, on location, and increasingly AI-assisted, always to the same standard. Keep scrolling; the floor moves with you.
Four years
We grew up together.
It began as graphic design and social media management. Year by year the brief widened, because the results did. Today we run the website and the strategy, and Citifurniture is the first brand to receive anything new we build. That trust is the whole story.
Design and social media
A feed with a voice and a visual system: collection names, product cards, the wink in the copy.
Content and production
Photography and film across the collections. The showroom, brought to people who hadn’t walked in yet.
AI in the workflow, first
When we brought AI into production, Citifurniture was the first client to benefit: more rooms, more sets, faster, at the same standard.
Website, strategy, television
The site, the media plan, a full-production TVC, and in August 2026, the الراحة علينا والبسكوت عليك billboards Lebanon talked about.
August 2026
The line the whole country repeated.
Citifurniture’s slogan has always been “Live in style, live in comfort.” For the 2026 billboards we turned it into one Lebanese line: الراحة علينا والبسكوت عليك. Comfort’s on us, the biscuit’s on you. The sofa became the filling of a sandwich biscuit, in pink, olive and blue, on boards across the country. Within days it was being quoted, analysed and argued over by marketing directors, CMOs and creators.
Seen from the road. One of the boards, August 2026.
Television
A commercial made the full way.
For the TVC we partnered with a production house and built the complete crew: creative direction, cinematography, art direction, cast and post. The kind of production a leading furniture house deserves, delivered by the same team that runs its Instagram.
- ClientCitifurniture
- AgencyGood Timbers: concept, creative direction, strategy
- ProductionIn collaboration with a production house: DOP, art direction, full crew
- FormatTVC and social cuts
The feed
A furniture house with a point of view.
Sixteen thousand followers and nearly a thousand posts in, every product is a named piece with a story, not a SKU.
In motion
Rooms that move.
Scroll sideways · Reels play in place
“Finding a creative agency is easy. Finding a partner who treats your business as if it were their own is the hard part. That is what we found in Good Timbers.”
Naji SakhatStrategy Consultant, Citifurniture
For showrooms and retail brands
Bring the showroom to the people who haven’t walked in yet.
Furniture, kitchens, lighting, décor: if you sell things people need to see to want, we produce the imagery, run the channels and build the strategy that turns a showroom into a brand. Lebanon and the Gulf.
Talk to us about your brandDo you do furniture marketing and social media in Lebanon?
Yes. Citifurniture is a four-year account: social media management, content and film production, AI-assisted product imagery, the website and the brand strategy, including national billboard and TV campaigns.
Can you produce room-set imagery without a full shoot every time?
Yes. We build AI-assisted room scenes around the real product, so a collection can be shown in dozens of settings at a fraction of studio cost, while keeping studio-level quality.
Do you handle TV and outdoor campaigns?
Yes, end to end: concept, production with a full crew, media planning and the social rollout, as with Citifurniture’s TVC and the الراحة علينا والبسكوت عليك billboard campaign.
Have something people need to see to want?
Open the doors. We’ll fill the showroom.
Start a conversation