FMCG and food brands
Marketing for FMCG and Food Brands in Lebanon and the Gulf
Good Timbers works with packaged food and FMCG brands in Lebanon and the Gulf on the work that keeps a brand on the shelf and in the feed: characters and packaging-led content, monthly content calendars, commercials, and AI-driven production that makes big ideas affordable.
What we do for FMCG brands
Brand characters and visual worlds, monthly content calendars for Instagram and TikTok, retail and launch campaigns, TV and online commercials, AI-driven cinematic production, and paid campaigns in Lebanon and the Gulf planned against trade and retail calendars.
Poppins and Snips
For Poppins, the Lebanese cereal brand, eight mascots were rebuilt in one consistent 3D style before the content calendar began, keeping what people already knew. For Snips, the always-baked snack brand, we made a one-minute cinematic commercial with AI. Both case studies are below.
Shelf, screen and the Gulf
FMCG brands from Lebanon sell across the Gulf and to the diaspora. We produce content and campaigns that travel, in English and Arabic, with versions for each market's retailers and seasons.
Where to see it
Poppins
Character design for Poppins, the Lebanese cereal brand: eight mascots rebuilt in one consistent 3D style before the content calendar began, keeping what people already knew and rebuilding everything else.
Read the case studySnips
A one-minute cinematic commercial made with AI for Snips, the always-baked snack brand from Lebanon. Full case study coming soon.
Read the case studyHajj Nasr
Hajj Nasr has wrapped sandwiches since 1975. One of its younger branches had a loved product and no marketing engine, so Good Timbers asked for two months and a modest…
Read the case studyQuestions we are asked
Can you create brand characters?
Yes, from design to a consistent 3D style that works in every post and film, as we did for Poppins.
Do you produce TV commercials for food brands?
Yes, with full production or with AI-driven cinematic production when it fits the idea and the budget, like the Snips commercial.
Do you handle distribution markets in the Gulf?
We handle the marketing side: content, campaigns and ads planned for each Gulf market where the brand is sold.
Have a brand to grow?
Tell us where you are headed. We answer within one working day.