Case study · Poppins · Cereal · Lebanon

The Poppins family, wide awake.

Poppins asked us to run its content. Before the first post went out, the characters had to catch up with the brand: all eight had grown old. So the team rebuilt the whole family, in one style, before anything else.

8characters, all rebuilt
1style for all of them
6rules they all follow
0left behind

Before and after

Same characters. In focus now.

Drag the line. Each one kept what people already knew: the pose, the colours, the thing in their hands. Everything else was rebuilt.

Bob before, the old Poppins characterBob after, rebuilt by Good TimbersAfterBefore‹›

Bobthe dog

The chocolate crunch stayed. He got fur you can count, light in his eyes and a sweater that fits.

Brave before, the old Poppins characterBrave after, rebuilt by Good TimbersAfterBefore‹›

Bravethe beaver

Helmet, teeth and appetite, untouched. The whiskers and the fur are new.

Lio before, the old Poppins characterLio after, rebuilt by Good TimbersAfterBefore‹›

Liothe lion cub

Spoon and thumbs up, as before. The mane got real hair.

Roy before, the old Poppins characterRoy after, rebuilt by Good TimbersAfterBefore‹›

Roythe bear

Same cap, same honey dipper. Now the honey drips.

Icy before, the old Poppins characterIcy after, rebuilt by Good TimbersAfterBefore‹›

Icythe penguin

The wave stayed. The feathers arrived.

The rest of the family

Gigi, Riky and Snowy, up close.

Same fur, same light, same catchlight in the eyes. Three members of the family, close enough to see the rules at work.

Gigi the giraffe, Poppins character rebuilt by Good Timbers
The tall one

Gigi, the giraffe

Tall enough for the top shelf, chocolate ring in hand.

Riky the raccoon, Poppins character rebuilt by Good Timbers
The one on the board

Riky, the raccoon

Red board, white vest, no fear of the wave.

Snowy the polar bear, Poppins character rebuilt by Good Timbers
The one who waves

Snowy, the polar bear

Scarf on, always the first to say hello.

One family

One set of rules for all eight.

Every character was built to the same checklist, so they can share a box, a post or a screen without one of them looking like a guest.

  1. Same camera height, every time.
  2. Light from the same side.
  3. Fur dense enough to read at thumbnail size.
  4. Eyes with a catchlight, always looking at the child.
  5. The name on the chest, so a three-year-old learns it.
  6. Feet on the ground, ready to move.

What happens next

Now they go to work.

The characters carry the content from here: the monthly calendar, the posts, the stories. The first month is being built on them now. More of that soon.

Lio the lion cub, Poppins character by Good TimbersIcy the penguin, Poppins character by Good Timbers

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